2/25/10

So-Cal Surfshop report

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Ah finally a Surfing post!!, and it comes from our dear member Nick Clements (the man behind Men's file) who was hunting last weeks around L.A in search of the vintage things...

The most misunderstood thing about revival style is that it’s actually progressive and not retro. Yes, inspiration can be found from the mid-century epoch, that’s why it’s called ‘revival’, but it’s the context in which designed objects are placed that determines their relevance.
Two great examples of the interpretation and repositioning of objects that draw elegance, dynamism and style from the 1960s and 70s are the coolest of all the Southern California surf shops: Icons of Surf in San Clemente (South Orange County) and The Captain’s Helm in Oceanside (North San Diego County).

Here in Europe at least, Surf retailing has been in a deep rut for the past twenty five years as they have changed from secret grottos containing hard to find polyurethane skateboard wheels, Val Surf t-shirts and rare Birdwell beach breeches to mainstream peddlers of boredom. Supermarkets with racks of Quicksilver, Billabong, Body Glove and O’Neill that have changed little since the 1980s. This is where your uncle goes to buy his Sunday afternoon bar-B-que outfit, this is where you buy your surf ‘uniform’ just to let the whole world know you DON’T surf.



Icons of Surf, San Clemente
Icons of Surf specialises in experimental surfboards ranging from displacement hulls and longboards that look like they have simply been cut in half, to re-makes of Bing’s famous Foil that was the bridge between the long board and short board in the late 1960s. Icons has a BSA Barracuda between the surfboard racks (designed and constructed by hot rod builder Brian Bent) and an original early 1960s keel fin Gordon and Smith long board out on display like a museum of surf. There’s also a full range of wetsuits based on those seen in archive images from The Ranch, Malibu or Rincon.




The Captain’s Helm
Thirty minutes south of San Clemente on the Interstate 5 freeway is the legendary surf zone known as Oceanside. When driving down the 5, take the Cassidy turn-off until you hit the first major street with shops, turn left and the Captain’s Helm is right there on the left side of the street. This store is perhaps even more advanced than Icon’s as it carries motorcycle helmets and accessories as well as their own range of vintage style wetsuits and clothing. There are also records, art and surfboards for sale. It’s also worth noting that their interior design was done by the same hot rod builder who did the racks at the San Clemente store.

Check the last pages of the actual Surfer's journal, you will find an incredible photo shot by Nick last year and featured in this blog there

6 comments:

Frank Sider said...

Beautiful post thanks Nick and Vincent

Davis Miller said...

I like this place! I love the idea and wish there was a place like this in Astoria, Queens. I am a surfer and found a "real surfer bar" in Point Break NYC. I am kinda jealous ;0PIts filled with surfers, people who like surfers, people who like the beach and people who don't want to live close to town. I really like this place. You know what they have these real Proctor and Channel One surfboards on the wall. It's nice for coming any day of the week and eating a late brunch. The food was outstanding. The brunch and sides were prefect and tasty. It is a perfect "escape" from city living. It is probably one of the only places where you can get a nice frozen pina colada or margarita. The service was on hit. They came up and checked on us so many times and made sure everything was up to par. It gets very active and the bartenders keep everybody having a good time. The bartender was very accommodating. He was nice enough to make a drink, that wasn't on the menu, for me :0) Did I mention the bartenders are nice eye candy. It was amazing to see their “das boot” which is shaped like a boot filled with beer. Don’t get me wrong, I am not drunk…it’s an actual boot shaped beer container ready to be emptied. Try it ..You will love it!! Oh. How can I forget, they even have a wheel o' shots where you just have to spin it and have to drink whatever shot it lands on!! Now call that bar creativity at its best!!! And when I spill a tray full of shots on myself, the bartender so kindly remakes them for me? Good music, too, and the decor helped us weather an otherwise overcast and rainy day. You know that old song "Brandy"? It goes, "Brandy, you're a fine girl, what a good wife you would be. But my life, my lover, my lady is the sea." I believe Brandy works here. No reason, I just do. And that song happens to be a guilty pleasure of mine, so that's a plus in my book. You can simply waltz over to this colorful and warm establishment, enjoy some drinks with friends, and walk home. The bar is right at the center, so you can walk to either side for drinks, and the bartenders are friendly and at your service. There is a variety of seating, good music, and friendly neighborhood people to make your time more enjoyable. Not pretentious, very cozy, I think Point Break is a fabulous place to spend some time with friends.

英文發音真難 said...

Circumstances are the rulers of the weak, instrument of the wise. ....................................................

Fashion Serial Killer said...

i wish that BSA was mine.. *sigh*

Captain Kipper said...

By the way, Fashion Serial Killer that BSA is not a Barracuda but a Starfire – Nick Clements got that one wrong. Still a 250 and almost the same but a different name. Hey, I'm going back to my stamp collection.
CK

Fashion Serial Killer said...

It's a beaut either way..I'd like to have one....someday. I think a 250 would be a good size for me.